NAT not working properly?

[kutituti]

I have Virtual IPs added to pfSense which are working as outbound IPs (accessible from outside) but when trying to access those IPs from LAN the router directs it outside instead of checking its own NAT rules to redirect it back to the LAN.
Why is that? and how do I fix it.

I'm using 2.0-RC1 (i386)
built on Sat Feb 26 15:30:26 EST 2011