Thats very enlightening, it looks like that should do the trick, but it doesn't want to cooperate. I also tried static DNS mapping while I was at it and if I tried pinging the host in question, it would show the ip address I mapped statically, but the ping would time out. This made me wonder if I had a firewall rule stopping traffic from flowing, but I tried a basic config with all interfaces allowed to pass all traffic to all other interfaces (all wildcards), but still nothing.
For now I'm content to use the local ip of the server when on the LAN, it's not that big a deal to have to remember.
Thanks for the help though!