@susamlicubuk
The two rightmost pairs of ports have bypasses on them. You need to disable those bypasses. The steps below assume that you have BIOS in factory configuration. If you already made changes, adjust accordingly.
Turn off the FW-7551.
Set console speed on your computer to 9600 bps and connect your computer to the FW-7551 using its console port.
Start the console software on your computer.
Turn on the FW-7551.
When you see the BIOS prompt asking you to hit Esc or Del, hit Tab. (This is a common occurrence when dealing with BIOS on the console; Tab tends to work best.)
Next, enter the password (usually, it's either Kilimanjaro1 or Cheyenne1). This will get you into BIOS.
In BIOS, go to Advanced.
Under Advanced, select Watchdog mode and set it to Disabled.
Next, still under Advanced, select Generation 2 LAN Bypass Configuration. On the screen that appears next, set LAN3-4 Runtime Bypass and LAN5-6 Runtime Bypass to Disabled. As to the two matching System Off Bypass options, you can leave them enabled (so when the device is off, data will pass through it, as if it were a mere keystone) or disable them (so when the device is off, there will be no data traffic through it).
Next (optionally), hit Esc to return to Advanced and select Serial Port Console Redirection. On the screen that follows, select Console Redirection Settings. On the screen that follows, select Bits per second and set it to your desired value (since pfSense operates at 115200 bps by default, it makes sense to set BIOS to the same data transfer rate).
Hit Esc two or three times to return to the main menu. Then, navigate to Save & Exit and choose Save Changes and Exit.
This should do it.