@jahonix:
As long as both ends of a cable are configured the same way it doesn't matter.
One manufacturer (r+m) made a comparison and found TIA568A to be capable of slightly faster transmission speeds than TIA568B. I cannot find the paper ATM though and can't explain why that should be.
Just found on de.wikipedia that 568A is supposed to be the preferred standard in Europe and 568B is around in the US for historical reasons … oh well.
The only difference between pairs is the twist rate. Each pair has a different twist rate, to minimize cross talk. However, with a 10 or 100 Mb cable,the same 2 pairs are used and only the signal direction reversed between A & B. With Gigabit, all 4 pairs are used. 568B goes back to what eventually became 10baseT, StarLAN. StarLAN was designed to share an existing 3 pair CAT3 cable with a telephone. The phone would be on the first pair (blue/white), with the 2nd (orange/white) and 3rd (green/white) used for the LAN. It also used a 6 position connector, as was common for phones. This also means that Ethernet was designed to share a cable with phones, but that's not recommended practice now.
https://en.wikipedia.org/wiki/StarLAN