First of all thanks to brcisna, Cry Havok, cmb, any help when you are about to get a axe to fix the glitch is great.
I finally managed to work, I started from scratch with a reset to factory defaults. Use the same configuration for WAN and LAN, did not add VIP (yet). And of course all traffic was being block again. Then added a simple rules for incoming HTTP into a custom port 8088. Still not working, then delete the rules and did an port forward and only then the thing worked. It's strange, as before I added rules, and port forward was added too, but (and maybe I'm too sleep drunk as is 4:30am and I'm up since yesterday), but it seems that you need to add a port forward and let pfSense to create the rule in the firewall, I don't see what is the difference, but hey, if works it works.
I'll go from here and after all the port forward/rules are working, I will start playing with VIP and 1-1 mapping (what was my initial objective in moving to pfSense anyway).
Thanks
K