In firewall/traffic shaper /limiter section in ur web-guy create 2 pipe with the speed u need to limit. in mask field use "destination" for both pipe.
now in firewall/rules/lan section create a rule with following
action–------pass
interface ------lan
protocol-------any(to shape all kinds of traffic)
source-------------(single host or alias) ip address u want to shape
destination----------any
now in advance features ------in/out tab click on "advance" & select 1 pipe for in field & other for out. dont use same pipe for both.
now save & apply change.
now in firewall/rules page put this rule to above the default rule. done for 1 ip.
you may confused about the mask of pipes as they are both destination. dont worry they will work.