They way you have it now you will have to connect to the web gui on https://wan.address:9443/ (If you have the proper firewall rules on WAN. I will not belabor the point that it is a bad idea to have that open from any address.)
That will be completely unrelated to any http traffic on any interface on port 80.
If your WAN rules pass traffic source address any source port any dest address 192.168.1.3 dest port 80 (which is the default for a port forward rule if you do not change the rule creation and linking selection at the bottom of the port forward definition), traffic to WAN Address:80 will be forwarded to 192.168.1.3:80.
If that is not working, you need to see why that web server is not answering.
As @johnpoz said, the checklist of things to look at is here:
https://www.netgate.com/docs/pfsense/nat/port-forward-troubleshooting.html